We worked alongside Pembroke’s German PR agency Scrivo to publicise its letting to J.P Morgan at its Maximilianhöfe mixed-use asset in Munich.
The arrival of J.P. Morgan saw it become one of several international occupiers based at one of Germany’s most prestigious office addresses and followed the increased commitment by Latham & Watkins who took a further 400 sq m of workspace.
Maximilianhöfe comprises two buildings: the historic Bürkleinbau directly on Maximilianstrasse and the adjoining modern, glazed Maximilianbau behind it.
Throughout its three year revitalization project, Pembroke will preserve the architectural heritage and transfer it functionally and aesthetically to fit modern standards. Together with the internationally renowned architecture firm UNS, Pembroke has been implementing a comprehensive design concept across key building areas.
The courtyards and public areas will benefit from fresh landscape design including new paving, fresh greenery, and native plant species to enhance biodiversity. Office lobbies and entrances will be redesigned, and a new, energy-efficient lighting concept will be introduced on the ground floor.
Alongside coverage secured in Germany, we were able to publicise the news across pan-European media including Green Street News and Bloomberg.
