a
CASE STUDY

Workman

Workman is the UK’s largest independent commercial property management and building consultancy firm. In a sector dominated by multinational real estate practices, standing out requires more than expertise – it demands a strong, authoritative voice in industry discussions. Workman’s success depends on being recognised not just for its technical knowledge but as a thought leader shaping the future of commercial property.

We provide strategic communications consultancy to position Workman at the forefront of these industry conversations, matching emerging policy and market conditions with Workman’s technical expertise on subjects of industry interest.

Our work sees us engage with experts across Workman’s business to translate specialist knowledge insight into digestible, newsworthy commentary. This brings about media interviews, columns and articles, letters, press releases and feature comments, on key topics on everything from the Building Safety Act’s implementation, to the dilapidations considerations around RAAC, and emerging trends impacting residential financing & construction.

Our work has helped Workman and its key figures gain recognition as authoritative voices in commercial property, reinforcing its competitive edge. By securing high-profile media opportunities and positioning Workman’s experts as industry leaders, we not only enhance brand visibility but also contribute to shaping critical conversations that influence the future of the built environment.

Services Used

MEDIA RELATIONS

Publicising the firm’s technical and financial expertise in targeted op/eds

PRESS OFFICES

Reactive responding to media enquiries from a diverse range of publications.

INTERVIEW TRAINING

Liaising with key spokespeople ahead of media engagement, and managing reputation risk to wider firm.

20

different trade, regional, and national publications

Repeated

commentary placement in IREI, Green Street, Building Magazine, and Estates Gazette