Central Winchester Regeneration

Winchester has a rich history and a community committed to preserving its character. Our challenge was to unlock its regeneration potential by changing negative perceptions from past failures and political hurdles.

Retained by the Council, we facilitated open dialogue to bridge divides and engaged locally to understand the city’s culture and attitudes toward regeneration.

We developed the CWR brand to communicate a new “Open for Business” narrative, emphasising local support and plans aligned to the city’s culture, heritage, and values.

In partnership with JLL and the Council, we campaigned this narrative to the development community and city through press, events, social media and collateral, culminating in an immersive branded space showcasing regeneration opportunities.

Our integrated approach underpinned the procurement process and resulted in the appointment of Jigsaw.

Now in our fourth year with Winchester, we partner the Council and Jigsaw to ensure consistent messaging, current information delivery, and sustained local enthusiasm for regeneration as plans unfold.

Our work in Winchester matters, as effective communication and honest dialogue are essential for regeneration that is embedded in authenticity, delivers real social value and will write a new chapter for this beloved city.