TFT

We provide corporate profile raising and B2B press office support for TFT, a leading independent real estate and construction consultancy with integrated decarbonisation services.

We deliver a strategic media relations and thought leadership programme to enhance TFT’s visibility and share of voice in the real estate sector, demonstrating its expertise and track record for creating more valuable and resilient commercial buildings.  We showcase the technical expertise from a range of different spokespeople in the UK and Ireland, positioning them as credible industry advisors who help clients bridge the asset knowledge gap and identify the critical ‘point of change’ across the whole lifecycle of existing assets.

We develop content themes that are topical, timely and relevant to the market news agenda, while resonating very clearly with key disciplines within TFT including sustainability and decarbonisation, fire safety compliance and cost consultancy in the development lifecycle. Through all our activity we seek to demonstrate how TFT clearly and consistently helps clients build resilience into their assets, by empowering decision-making, de-risking portfolios, instilling confidence in transactions and driving the sector closer to decarbonisation.

Recent campaigns include a series of content pieces themed “breaking the fit-out-to-strip-out cycle” shining a light on the carbon waste associated with Cat A fit outs and within the dilapidation cycle. Meanwhile, we have drafted a series of thought-provoking articles on Building Safety, helping clients navigate complex compliance and resilience challenges.

Through strategic media placements and rigorous monitoring of industry trends, our efforts led to a threefold increase in media placements, focusing on key themes like decarbonisation, material reuse, and retrofit.This visibility, combined with TFT’s B-Corp status and participation in the British Property Federation’s decarbonisation report, has positioned TFT as an expert in sustainable and safe building practices.