Manchester Arndale

Manchester Arndale plays a crucial role in the heart of Manchester’s city centre, serving as a key retail destination that drives footfall, supports the local economy, and shapes the urban experience. As one of the UK’s leading shopping centres, it not only provides a diverse retail and leisure offering but also plays an integral part in the city’s community and business landscape. However, its central location also brings challenges, including managing public incidents and maintaining a positive perception amidst an evolving retail environment.

To support Manchester Arndale’s strategic positioning, Redwood has been the long-term retained PR agency, working closely with both the asset and centre management teams. Our approach involves proactive media engagement, producing targeted press releases for local, retail, and real estate trade media to highlight new store arrivals and activations. We also provide expert market commentary on the retail landscape on behalf of the asset managers, reinforcing Manchester Arndale’s status as a leading retail asset. Additionally, we manage reputational challenges, offering a dedicated out-of-hours service to respond to incidents that may attract media attention.

Our work has been instrumental in shaping Manchester Arndale’s reputation as a one of the UK’s most dynamic and resilient retail hubs. By driving positive media coverage, strengthening stakeholder relationships, and ensuring effective crisis management, we have helped position the centre as a key player in the city’s retail and economic ecosystem.