CASE STUDY
John Robertson Architects
In the complex world which architectural firms inhabit, reputation and market presence are crucial for winning and sustaining work. They can’t succeed alone; strategic business development is essential to connect with the right people.
For a specialised practice like JRA, with a widely respected impact across the City and Central London, maintaining this momentum remains a challenge today, just as it was on Day One of starting to build its impressive portfolio. Our brief is to find fresh ways to protect and enhance the award-winning reputation of one of the UK’s top retrofit and sustainability-driven firms.
Our strategy combines two actions:
- Protecting reputation through consistent showcasing of work and projects.
- Enhancing positioning by defining, developing, and delivering elevated content.
This approach involves encouraging the client team to leverage its insights to produce a thoughtful commentary on broader sector issues which go beyond design. We utilise strong media contacts to position JRA as a credible contributor, aggregating content across social media channels to maximise thought leadership impact.
Our work with JRA is significant because we amplify the voice and influence of a firm dedicated to using its expertise to retain existing buildings wherever possible and thereby make a significant contribution to achieving sustainability in the built environment sector.
Services Used
PRESS OFFICE
Due to their often Central London location, JRA often receives a substantial number of media enquiries. Redwood works to proactively respond to enquiries, and maintain JRA’s corporate reputation.
COMMENTARY PLACEMENT
Building upon JRA’s diverse talent base, key JRA spokespeople are routinely featured in key investor publications.
EVENT PUBLICITY
Regular engagement with JRA’s internal comms team, to publicise their LFA events.
