CASE STUDY
Greenlight Urban, Delancey & Coltham
The logistics sector faces a growing demand to enhance operational and energy efficiency. From buildings to vehicles, there is pressure to reduce harm and actively benefit the environment.
At the core of this dynamic sector are Delancey and JV partner Coltham with their industrial and logistics platform, Greenlight Urban.
Our brief is to promote a growing portfolio of national sites to attract forward-thinking occupiers committed to redefining the sector.
Our strategy is to embed a new narrative for the sector focussing on three themes that capture the innovation and approach of the JV:
- Customer-centric design
- Sustainable, efficient operational potential
- Enhanced employee wellbeing
This focussed narrative showcases Greenlight in the market by using proactive commentary and speaking opportunities to position them as thought leaders.
This strategic approach is backed by occupier-relevant updates that highlight specific opportunities, with regular press releases and social media promoting assets and emphasising leasing and development activities.
Our work matters as we are partnering with a brand breaking new ground and elevating the sector. Effective communication is key to enabling the positive change this brings to people, places, and our planet.
Services Used
MEDIA RELATIONS
Producing regular press releases to capture leasing and development activity across the portfolio.
SOCIAL MEDIA
Drafting posts highlighting key milestones and attendance at key industry events.
THOUGHT LEADERSHIP
Placing commentary from the team in key trade publications.


