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CASE STUDY

Greenlight Urban, Delancey & Coltham

The logistics sector faces a growing demand to enhance operational and energy efficiency. From buildings to vehicles, there is pressure to reduce harm and actively benefit the environment.

At the core of this dynamic sector are Delancey and JV partner Coltham with their industrial and logistics platform, Greenlight Urban.

Our brief is to promote a growing portfolio of national sites to attract forward-thinking occupiers committed to redefining the sector.

Our strategy is to embed a new narrative for the sector focussing on three themes that capture the innovation and approach of the JV:

  • Customer-centric design
  • Sustainable, efficient operational potential
  • Enhanced employee wellbeing

This focussed narrative showcases Greenlight in the market by using proactive commentary and speaking opportunities to position them as thought leaders.

This strategic approach is backed by occupier-relevant updates that highlight specific opportunities, with regular press releases and social media promoting assets and emphasising leasing and development activities.

Our work matters as we are partnering with a brand breaking new ground and elevating the sector. Effective communication is key to enabling the positive change this brings to people, places, and our planet.

Services Used

MEDIA RELATIONS

Producing regular press releases to capture leasing and development activity across the portfolio.

SOCIAL MEDIA

Drafting posts highlighting key milestones and attendance at key industry events.

THOUGHT LEADERSHIP

Placing commentary from the team in key trade publications.

17

pieces of placed media coverage in 2024

19

press cuttings from 2025

7

articles in local business publications across West Midlands and South East