Evonite

Real estate investment is complex and heavily regulated. Successful operators are led by seasoned professionals who thrive in various market cycles.

The partners at Evonite, having previously worked and invested together at Rockspring, reunited in May 2024 to build a new European investment business. This partnership is backed by decades of combined micro and macro expertise, and a culture of performance and value over scale.

Our brief was to launch their investment business and enhance its profile by establishing a challenger brand, positioning and communicating an agile approach that leverages their expertise to unlock latent value in assets.

We focussed on positioning Evonite and its team as an authoritative voice through an integrated campaign that combines press, thought leadership, social media, and events that address relevant topics and sector challenges.

This approach, supported by a clear brand narrative, enabled us to develop messaging and content targeting investors on both strategic and tactical levels. As a result, we created more opportunities for engagement and increased exposure for the business organising media meetings with journalists from across the UK, Europe, North America and Asia.

Our work with Evonite is significant because we are launching and growing a new brand that challenges market norms. This initiative creates opportunities that enhance the market, drive real estate value, and investor confidence.