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CASE STUDY

Cribbs Mall

Large regional shopping centres play a crucial role in catering to vast and diverse catchments, evolving beyond traditional commerce hubs into destinations for experience and leisure. With 12.1 million annual visitors and a resident catchment of 4.7 million, Cribbs Mall is a prime example of this transformation. Consumers now seek more than just retail—they expect engaging environments, entertainment, and lifestyle-driven experiences.

As Bristol’s leading shopping destination and a key retail hub for the wider South West, Cribbs Mall has continued to defy national trends by maintaining near-full occupancy.

Redwood has partnered closely with its owners to enhance the centre’s positioning, leveraging its impressive catchment and ongoing leasing momentum. Our strategy focuses on raising awareness of Cribbs Mall as not just a retail centre, but a must-visit destination.

From post-pandemic recovery to securing high-profile new tenants, Redwood has supported Cribbs Mall’s asset management and leasing programme through strategic media engagement. Announcing major lettings—including H Beauty, Polestar, Phase Eight, Victoria’s Secret, The Entertainer, and Mango—our targeted press releases gained traction across local and national retail and real estate media. This visibility has strengthened leasing negotiations, reinforcing Cribbs Mall’s appeal to prospective tenants.

Our work matters because thriving retail destinations like Cribbs Mall are vital to regional economies. By shaping its narrative and elevating its profile, we help secure its position as the destination of choice for millions across the South West.

Services Used

MEDIA RELATIONS

Promoting new lettings and asset management initiatives in retail and real estate media.

CRISIS COMMS

Providing on call support to deal with any incidents.

LOCAL MEDIA ENGAGEMENT

Liaising with local media on filming opportunities.

1998

Redwood has supported Cribbs Mall since its opening

24

articles placed in 2024

99%

let across the centre