London Designer Outlet (LDO) has announced that during the course of 2024 sales figures grew by 5% to over £103m.
The designer outlet, located in Wembley Park, has attracted shoppers from across London and beyond throughout the last 12 months with footfall increasing by 2% with over 5.4 million people visiting LDO.
The strong sales and footfall growth was helped by LDO reporting its strongest Black Friday ever with sales increasing by 12% on 2023, including £749,000 of sales during the Saturday. Meanwhile, over Christmas LDO’s retailers took over £3.4m in just one week, up 7.8% on 2023, with nearly £1m of sales on Boxing Day, an increase of over 10%.
LDO’s strong sales and footfall figures have been aided by a strong tenant mix which reflects changing London shopper trends. Over the course of the year LDO secured 11 new lettings and relocations totalling 15,759 sq ft. This included the arrival of French Connection and Rituals as well as first outlet stores for Miniso and Abaci, taking their first steps into the market.
Redwood drafted and distributed the announcement which was widely covered by real estate and retail media. An article also appeared in the print edition of The London Standard.
